Acorns

Acorns is an investment app that rounds up your purchases to the nearest dollar and invests your spare change. Because this app is targeted towards beginners, the goal of this campaign was to give the brand a welcoming and non-intimidating image. The squirrel characters go throughout their day and use the app, showing the app’s ‘hands off’ nature. The main typography for this campaign is a custom made font using the same brushes that were used to draw the characters. The brushstrokes were consistent to keep the illustrations cohesive throughout the campaign and also give it an approachable appearance. The tagline “Every Purchase is an Investment” was created to encourage new users to try a new form of investing that is accessible to everyone regardless of investing experience.